The Power of Great Packaging: Why Looks Totally Matter on the Shelf
People do judge a product by its packaging, especially in beauty and wellness. Here's why great packaging design isn't just pretty, it's POWERFUL.
Looks matter!
I know, I know, we’re supposed to say it’s what’s on the inside that counts. But when it comes to your product? That outer layer better be doing some serious heavy lifting.
Because your packaging is the first thing people notice! Not your ingredients, not your brand story, not even your logo. It’s the visual vibe that makes someone stop scrolling or do a double take in the beauty aisle. That’s your make-or-break moment. You either get picked up… or passed over.
Why Good Packaging Design Is Basically Your Brand’s Wingwoman
1. First Impressions Are Everything (Yes, Even in Beauty/Wellness)
Let’s get nerdy for a second: A Nielsen study found that 64% of people try a new product purely because the packaging grabbed their attention (I am also guilty of this). Sixty-four percent! That’s a LOT of judgment based on your label, color palette, or how shiny your box is.
If your packaging looks bland, confusing, or DIY’d in a rush? You’re leaving money (and customers) on the table. I mean, have you seen what Selena Gomez is doing with Rare Beauty? I C O N I C !
2. Shelf Space Is War. Your Design Is the Weapon.
Whether you’re on a boutique shelf or an e-commerce page, you’re surrounded by competitors who probably look just fine. Your job? Look unmissable.
Your packaging needs to:
Stop the scroll (or cart)
Speak directly to your dream customer
Say “I’m worth every penny”
Not blend in with every other beige skincare brand (unless that’s your vibe... in which case, let’s make it intentional)
And it should do all of that without shouting.
3. People Buy Feelings, Not Products
You could have the world’s most effective serum, eco-friendly deodorant, or spiritual candle—but if your packaging doesn’t feel aligned with the lifestyle your customer wants? Game over.
Great design tells people how to feel. Luxurious. Fresh. Natural. Empowered. Cool. Clean. Extra. Whatever your brand energy is—we make it visual.
Quick Story Time
One of my favourite wellness clients came to me after launching with a basic logo and even more basic packaging (oh boy). The product? Brilliant. The sales? Not so much.
Customers were confused, boutiques weren’t calling back, and their website was... let’s just say not vibing. It was just blurred in the background.
We overhauled the whole packaging design, created a strategy a roadmap. Within six months, they’d doubled their stockist orders and landed in a curated wellness boutique they thought was out of reach.
Moral of the story: Pretty design isn’t fluff. It’s function. And it gets results.
Let’s Redefine “Good Packaging”
Here’s what it really means when you invest in high-quality packaging design:
✔️ You stand out without shouting
✔️ You attract the right customers (the ones who actually buy)
✔️ You feel confident AF launching your product
✔️ You get noticed by stockists, influencers, and buyers
✔️ You stop relying on Instagram filters to make your brand look premium
Ready to Make People Stop and Stare (in a Good Way)?
If you’re launching (or re-launching) a product and want packaging that looks like you know exactly what you're doing—because you do—I’d love to help.
✨ Book a free discovery call
✨ Stalk my design portfolio
Get your FREE Ultimate Brand Prep Guide here
Let’s make something so good-looking, it practically sells itself.