GUUDIES
Creative Direction, Brand System Design, Illustration, Packaging Design
The brand and promise
GUUDIES is an alternative to traditional supplements, without the mess and taste challenges. It’s bold, fun, premium and includes high-quality ingredients with great power. The brand’s aim is to build trust, educate their audience about the good ingredients through transparency.
Creative Direction
Retro, fun, exciting, bold!
The approved brand logos
Featuring 90s nostalgia, bold and friendly typeface customised to be unique to the brand. A 6-point start is added to the lower case i to reference the 6 daily gummies of the hero product.
The brand icon uses the star and full stop in combination to a wider "u" resembling a cheeky smile.
